Ark Wingrove
Evidence Based Decision Making
One of those absolutely great little asset management mottoes. Once memorised you will probably see/use it time and time again.

Questions about “decision based evidence making”;
Do you recognise having seen this…or even done it yourself?
It is usually done for the best of motives, but is it ever right?
I got this from Ruth Wallsgrove who acknowledges Penny Burns and in turn Peter M. Tingling and Michael J Brydon, writing in the Sloan Management Review (2010).
Many thanks to all those for years of use and utility!
Photo by NASA on Unsplash